Revving Up in Recession
The current economic turmoil typically sees companies making the wrong decisions with their marketing and communications. “Cut spending and save” is generally the mentality. However, this is the time to rev up your marketing efforts in cost-effective media. It’s not that consumers and businesses aren’t spending. They are prioritizing their purchases. If you are not reminding them on why your service or product benefits them, you will not be a priority purchase.
You may ask: what can I do? First, you have to analyze your current marketing strategy to see if it’s producing the results needed to keep you going in the recession. There’s plenty of research to support the fact that digital efforts are the most cost-effective means of reaching and building relationships with your target audience. Whether it’s a mobile application, web application, updated website, microsite, blog, mash-up, or custom widget, you can get more return on investment than with traditional media (print, radio, tv). These times are best for trying something new. Venture. Sample. Test-drive. See what else fits.
Next you may ask: who can I turn to for this? <ahem> It just so happens that Whiteboard is in the business of building and designing web sites, web apps, and even iPhone apps. Ok, ok. We’re a little biased when it comes to digital spending, but we come to you in truth. We know that things are not the best right now, but that’s why we want to work with you on starting or enhancing your digital effort. The best part about digital is that it’s always on, even when you’re off. As a reward for your diligence in reading this article the whole way through, we thought we’d praise you for your wisdom. What a wise, wise person you are for reading. We’ll give you a standing ovation if you act. ;) Give us a call or email. We’re happy to help and give you ideas on what you can do to secure your name on your customers’ priority lists.
Next you may ask: who can I turn to for this? <ahem> It just so happens that Whiteboard is in the business of building and designing web sites, web apps, and even iPhone apps. Ok, ok. We’re a little biased when it comes to digital spending, but we come to you in truth. We know that things are not the best right now, but that’s why we want to work with you on starting or enhancing your digital effort. The best part about digital is that it’s always on, even when you’re off. As a reward for your diligence in reading this article the whole way through, we thought we’d praise you for your wisdom. What a wise, wise person you are for reading. We’ll give you a standing ovation if you act. ;) Give us a call or email. We’re happy to help and give you ideas on what you can do to secure your name on your customers’ priority lists.
For more tips on recession marketing, visit our Whiteboard Labs Blog.
Debuting in December 2009, MotionNotesPRO will change interactive messaging. As an extension of MotionNotes, MotionNotesPRO is the delivery tool built to share several multimedia files in a single interface. PRO provides a dynamic, interactive experience for viewers and enables organizations to brand, distribute, and capitalize off of content in a new way. With the ability to send several videos, photo slideshows, Flash widgets, PDF files, and YouTube imbeds, companies can engage their audiences and prospects with a cost-effective medium without worrying about interference and other ‘noise.’
There will be more to come in the December LabNotes where you will get a hands-on demo. View a sneak preview of how the technology could be used for a brand like Universal Orlando: SNEAK PREVIEW
There will be more to come in the December LabNotes where you will get a hands-on demo. View a sneak preview of how the technology could be used for a brand like Universal Orlando: SNEAK PREVIEW
Whiteboard Labs is happy to announce the launch of its own internal blog, The Lab Report, with the latest musings, findings, and hypotheses from The Lab. We’ll delve into interactive marketing, development, design, and company culture topics, amidst more random entries. Subscribe to the RSS Feed so that you don’t miss what we dish!
The Whiteboard Labs team in Shanghai has grown a little since we last blurbed about them. We’re proud to say that we have added more Java and general development talent to the crew. We’d like to welcome Lucia, Oscar, Felix, and Hanter to the team. Also, we’d like to announce that Ryan Qiu is now the General Manager of Whiteboard Labs Shanghai.
Just to get you acquainted, here’s a MotionNote from the new team in China!