The power to gauge customer preferences through email

The Tralix technology represents the cutting edge in permission marketing email distribution. Tralix does more than just send messages: It has the capability to assemble information on customer preferences and habits by embedding data collection, rich media, and tracking in the email itself. This allows companies using Tralix to deliver the smart interactivity of a website, with the added benefit of granular metrics, in an email.

This innovative technology provides the user with powerful reporting tools that enable fundamental interpretations of the market data captured in real time. Instantly chart and visualize data in exactly the ways needed to make mission-critical decisions. With Tralix, you get all the services you need to achieve the highest ROI from your email marketing, such as:

• Proactivity. The Company retains the lead in the communication flow.
• Message delivery to be read in a time convenient for the recipient.
• A potential for personalization, with relevant dynamic content for the
• recipient.
• Interactivity, allowing recipients to transact directly in the email.
• An ability to be traced and monitored, in all its different stages.
• Senders can obtain valuable information, from both the process and
• specific responses, all in real time.
• A superior ROI than any other comparable medium, accomplishing a
• variety of business objectives in a cost effective way.

• Tralix provides the user with powerful reporting tools to interpret market data